New Microsoft Word Document - Copy (2).docx - Executive Summary “MTV Fantasy Election ’12” was a pioneering online game that gave citizens a new

New Microsoft Word Document - Copy (2).docx - Executive...

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Executive Summary “MTV Fantasy Election ’12” was a pioneering online game that gave citizens a new way to hold candidates accountable and rewarded players for getting involved in the 2012 elections. Inspired by the popularity of Fantasy Football, Fantasy Election enabled users to draft a team of candidates pursuing the presidency or congress, earning and losing points based on how their candidates behaved in the real world. Candidate performance was based on objective data fed to MTV by over a dozen leading non-partisan organizations, in five key categories: constituent engagement, honesty, transparency, civility, and public opinion. Players of Fantasy Election could also earn bonus points for learning more about the election, by engaging and participating in the electoral process or by testing their political knowledge. In just over two months, the game engaged roughly 20,000 players who took nearly half a million actions. Importantly, a survey conducted in partnership with researchers at
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  • Spring '19
  • Glen Brown

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