New Microsoft Word Document - Copy (8).docx - Where did they hear about the game o 23 of respondents heard about the game through a third party

New Microsoft Word Document - Copy (8).docx - Where did...

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Where did they hear about the game o 23% of respondents heard about the game through a third party application like facebook, Foursquare or GetGlue o 21% of respondents heard about the game through an MTV announcement o 21% of respondents heard about the game via word of mouth Key Takeaways & Conclusions MTV’s main objective for Fantasy Election was to serve as an “on-ramp” into the 2012 Elections for young people exhibiting “election avoidance,” but our secondary objective – to better understand the potential of game mechanics to drive civic engagement and positive behaviors – was also a critical reason for the undertaking. Looking back at the experiment, there are some particularly salient findings we will carry forward, and hope others will consider when attempting similar efforts: Prizing works as a carrot There were likely many reasons people chose to play Fantasy Election, but none were bigger than the potential to win prizes. According to the end of game survey, a whopping
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