New Microsoft Word Document - Copy (9).docx - The path to scale is built on one click We’re as excited about the huge levels of engagement Fantasy

New Microsoft Word Document - Copy (9).docx - The path to...

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The path to scale is built on one click We’re as excited about the huge levels of engagement Fantasy Election generated as we are disappointed by the relatively limited reach of the game. And while we did everything possible to make joining the game frictionless and easy, users still had to jump through at least three hoops: authenticate through Facebook, start or join a league, draft a team and then wait – potentially up to 6 days – to find out which players they received in their draft. For the more dedicated player, these steps were part of the fun and helped them feel invested in the process. However, for a generation accustomed to instant gratification on the web, these barriers probably prevented many interested players from joining in (as evidenced by the fact that nearly 140,000 people visited FantasyElection.MTV.com, yet only 10,000 matriculated all the way into full league play). Going into game development, we were clear-eyed about the risks these barriers posed to scale, but they were
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  • Spring '19
  • Glen Brown

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