New Microsoft Word Document - Copy (6).docx - Impact of Fantasy Election on Voters MTV assessed the impact of Fantasy Election on users through two

New Microsoft Word Document - Copy (6).docx - Impact of...

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Impact of Fantasy Election on Voters MTV assessed the impact of Fantasy Election on users through two means: 1) an extensive user behavior study conducted by researchers at NYU, and 2) an in-depth social media analysis conducted by analytics agency Networked Insights. NYU Study of Fantasy Election Players 969 respondents Fantasy Election encouraged users to become more politically active, with prizing serving as a large motivator for engagement. 47% of respondents said they became more active or involved in a political issue or campaign as a result of Fantasy Election Players of Fantasy Election said they consumed far more political news and attended more political events that they would have without the game, and more than a quarter of respondents said the only reason they took a recent civic action was because they were playing Fantasy Election o News articles 58% of respondents said they
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