New Microsoft Word Document - Copy (5).docx - Winning in “MTV Fantasy Election ’12” was based on two things how a player’s candidates behaved

New Microsoft Word Document - Copy (5).docx - Winning in...

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Winning in “MTV Fantasy Election ’12” was based on two things: how a player’s candidates behaved and what players of the game did to get involved in the 2012 Election. Candidate performance was scored on objective data, provided by a range of non-partisan organizations, in five key areas: constituent engagement, honesty, transparency, civility, and public opinion. Players could earn bonus points for their team by answering Daily Challenge questions, signing up for a registration day reminder, reading articles about Election 2012 on news sites like and, “checking in” to political events/television programming using Foursquare or GetGlue and more (Full scoring information
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Unformatted text preview: available in appendix 3). 5 Engagement with Fantasy Election: August 27 – November 6, 2012 Unique Visitors: 137,819 Total Visits: 246,777 Pageviews: 989,044 Total Registered Users: 16,967 Total Active Users (joined a league): 10,106 Total Leagues: 2,488 Average Visit Duration: 4:13 Bonus Point Actions Taken: 473,084 o Articles read: 234,561 o Daily Challenges taken: 148,446 (+ another 12,638 on o Number of social shares: 45,178 o GetGlue check-ins: 38,915 o Vote reminder sign-ups: 3,734 o Foursquare check-ins: 2,250 Total Bonus Points earned: 29,194,020...
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