Eli Lilly in India.edited.docx - Running head ELI LILLY IN INDIA 1 Eli Lily in India Name Academic Institution Author Note Class Professor November 8

Eli Lilly in India.edited.docx - Running head ELI LILLY IN...

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Running head: ELI LILLY IN INDIA 1 Eli Lily in India Name Academic Institution Author Note Class Professor November 8, 2019
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ELI LILY IN INDIA 2 Eli Lilly in India Question 1 The decision by Eli Lilly to enter into a joint venture with the leading pharmaceutical company in India, Ranbaxy, was the right mode of entry into the market. The company took this step following the prevailing conditions in the US market as well as the opportunities that the Indian market offered the company. There were strict regulations in the US, the cost of manufacturing was soaring, and the domestic market was flooded with generics. The Indian market presents a better solution owing to the lower costs of manufacturing as well as new rules that were friendly to foreign companies opting to invest in India. To ensure that it would be easier and better to capture the local market, Eli Lilly made a prudent decision in partnering with Ranbaxy. The domestic company was the second-largest manufacturer of drugs as well as generics in the market, claiming 15% of the market share. This
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