Answers Test1.pdf - 1 On the eve of the U.S national bowling championships a bowling ball company throws a party at a bowling alley Fans who come can

Answers Test1.pdf - 1 On the eve of the U.S national...

This preview shows page 1 - 2 out of 4 pages.

1. On the eve of the U.S. national bowling championships, a bowling ball company throws a party at a bowling alley. Fans who come can play free games against top professionals. At the end of the night, a few lucky fans will win customized bowling balls in jewel-encrusted bowling ball bags. This is an example of: Experiential marketing 2. The vast majority of companies compete on what basis? End-to-end CX 3. Which of the following is a component of excellent CX? All of these are correct 4. When a user visits a site that sells hot dogs, she sees an ad from a ketchup maker. This is an example of: Dynamic advertising 5. To create seamless CX, marketers need to create a consumer journey map that: resembles the generalized consumer journey map as closely as possible 6. Which of the following drives Amazon’s competitive advantage in the realm of CX? All of these are correct 7. CX results not from a single event but from all of the interactions with the brand over time. True 8. For nondigital products, the consumer decision process resembles a linear funnel.
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Winter '14

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes