Business Intelligence.docx - Running Head BUSINESS INTELLIGENCE 1 Business Intelligence Name Institutional affiliation Date BUSINESS INTELLIGENCE 2

Business Intelligence.docx - Running Head BUSINESS...

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Running Head: BUSINESS INTELLIGENCE 1 Business Intelligence Name: Institutional affiliation: Date:
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BUSINESS INTELLIGENCE 2 Business intelligence is regarded as a technology-driven process which comprises of the strategies of collection, analyzing, and presentation of applicable information that helps enterprises make sound business decisions. The paper focuses on the Coca-Cola Bottling Company and how it has maximized its operational efficiency through the application of business intelligence. There are many companies which have adopted business intelligence. sCoca -Cola had a manual reporting process, and this restricted access to operating data and real-time sales. However, to curtail this challenge, the Coca-colas business intelligence team, automated the company’s reporting processes which resulted in time-saving of approximately 260 hours annually ( Cai, 2014) . As a result of automating the reporting process and integrating the company's system, the sales team can access customer association management data. The team is also able to access the
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Unformatted text preview: dashboard through their mobile phones while on the ground quickly ( Cai, 2014) . Use of integrated system by Coca-Cola company has resulted into time-saving, easy access to useful information, and a definite competitive advantage over the close competitors in the market ( Sauter, 2014) . In conclusion, incorporation of business intelligence systems in any corporation can be regarded as an essential element that provides past, present, and future information on business operations. Today, enterprises have increasingly handled data and content as one unit of information management, through incorporating integrated systems. BUSINESS INTELLIGENCE 3 REFERENCES Cai, J. D. (2014). Business intelligence by connecting real-time indoor location to sales records. In International Conference on Web-Age Information Management (pp. 817-823). Springer, Cham. Sauter, V. L. (2014). Decision support systems for business intelligence . John Wiley & Sons....
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