branding concept..docx - Running head BRAND IMAGE OF POLO PONY TIGER IN SHIRTS Brand Image of Polo Pony Tiger in Shirts Student’s Name Institutional

branding concept..docx - Running head BRAND IMAGE OF POLO...

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Running head: BRAND IMAGE OF POLO PONY TIGER IN SHIRTS 1 Brand Image of Polo Pony Tiger in Shirts Student’s Name Institutional Affiliation Date
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BRAND IMAGE OF POLO PONY TIGER IN SHIRTS 2 Introduction Brand image is defined as the application of the name, design as well as symbols demarcated for a product with the aim of giving it a unique or generic identity (Sahin, Zehir, & Kitapçı, 2011). The branding concept is a paramount norm when it comes to the marketing of the product since it makes the merchandise appealing to the clients. Therefore, this paper discusses the brand image designed for specified products, the identification process for the targeted audience as well as how the branding helps in enhancing the clients’ relationship. The planning and the strategies which one puts into consideration are essential with regards to the brand image. It should have unique content. The message should be understandable and straightforward among the targeted ground.
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