Week 4 Case Study Assignement.docx - AGB 302 Week 4 Case Study Assignment List 4 major pros and 7 major cons associated with entering the Cuban

Week 4 Case Study Assignement.docx - AGB 302 Week 4 Case...

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AGB 302: Week 4 Case Study Assignment List 4 major pros and 7 major cons associated with entering the Cuban market (40 points)—Nestlé’s Ice Cream case study. Expand on each pros and cons in your own words (total 150 words min.) explanation of advantages and disadvantages of a multinational company entering in Cuba, knowledge of regions and country Pros: 1. Joint venture with Castro creating Coralac joint venture. This was beneficial to Nestle because joint ventures were the most common in Cuba meaning that these were the most successful types of foreign investments. 2. Nestle was looking for new markets and already proving success in over 197 countries at the time of investment. This game them the experience to navigate new and emerging markets. The Cuban market started expanding market opportunities. Nestle decided it was at this time to join in. 3. Nestle set specific growth areas they wanted to work on and improve for the success of the company. They are nutrition, emerging markets, out-of-home consumption, and “premiumization”. Having these four items narrowed allowed them to focus on what was truly important to them as a company. They were successful at this in Cuba in the example of the
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