Week 2 Case Study Assignment.docx - AGB 302 Week 2 Case Study Assignment 1 In India there was a growing middle class with an increase of income levels

Week 2 Case Study Assignment.docx - AGB 302 Week 2 Case...

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AGB 302: Week 2 Case Study Assignment 1. In India, there was a growing middle class with an increase of income levels. As more people were in the area, more people need to eat. Eating out is very common in India and they are in favor or restaurants who can offer variety, value, and vegetarian. Taco Bell accommodates to variety with an extensive menu from potato fillings for tacos, vegetable toppings with no meat and several other menu options. They provided value with very low prices and followed the “more for less” mindset. Value was shown in the promotional strategy as well with the free refill of Pepsi and in the commercials. The vegetarian was offered in their menu very regularly so that the customers would have a large choice of meals instead of limitations to just one item on the menu. 2. There was the change in lifestyle and people were more apt to trying new cuisines in a pleasing environment. Indian habits have evolved creating more QSR growth. There was a change in appetites, and attitudes of the younger generation. India has the youngest population with 70% of people being younger than 35. Taco Bell was
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