Assignment 5-2.docx - EATALY CASE Read the multi-media Eataly case and watch the related videos The multi-media case contains 4 chapters with embedded

Assignment 5-2.docx - EATALY CASE Read the multi-media...

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EATALY CASE Read the multi-media Eataly case and watch the related videos. The multi-media case contains 4 chapters with embedded videos and exhibits. Background : Retail stores, especially brick and mortar stores, are under pressure in almost every industry and particularly in the supermarket industry where net margins are typically in single digit. In 2014, many of the largest supermarket chains, such as Tesco, were fighting the onslaught of discounters and online stores by cutting costs, building customer loyalty programs and streamlining their operations. Yet after all these efforts, they were still struggling. In contrast to the traditional approach, Eataly went for mega stores of almost 50,000 square feet with open spaces and restaurants in the stores to create an experience for customers. Its efforts to re-imagine the supermarket industry is similar to how Starbucks recreated the coffee industry in the US and around the world, and it may offer a lesson for brick and mortar retailers in general. This case illustrates several facets of food retailing. Specifically, it highlights: how an entrepreneur is willing to break the conventions of a well-established industry and the risks associated with this strategy how to build an experience-based business and what trade-offs are needed in the process the challenges of scaling a successful venture and in moving from a family- owned business built around an informal culture to a professionally run organization. the potential to dramatically change the value proposition of an industry The following questions are designed to familiarize you with the facts in the case and to encourage critical thinking about the viability of Eataly’s continued success. PLEASE ANSWER THE FOLLOWING QUESTIONS. You may answer in bullet form, as long as your answer is clear. 1. What is Eataly’s value proposition? 1. Eataly’s value proposition is to create an experience for eating and shopping services. The video describes the market to create a harmonious experience for themselves, client, and the suppliers. They provide value-added products that tell a unique story of Italy in the sales, food service, and education classes.
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