Marketing assignment full report.docx - UNIVERSITI UTARA...

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UNIVERSITI UTARA MALAYSIA 2018/2019 (A181) BPMM1013 PRINCIPLES OF MARKETING GROUP E GROUP MEMBER: No Matric Name 253258 CHA SHI YUEN 253304 LIM PEI WOON 255058 HONG SOOK JEN 261305 NG YING YING 261940 ANGELYN LE SHI YING 262021 LOW HAO XIAN 263486 KHOO AI FEN
1.0 INTRODUCTION Company’s background Huawei Technologies Co Ltd is the world’s leading provider of information and communications technology (ICT) infrastructure and smart devices in Shen Zhen, China. The mention of Huawei and most people would immediately associate the brand with the latest, high-quality technological product. In fact, the Huawei brand has long been established since 1987 by Ren Zheng Fei. The main mission of the company was to provide consulting and operations services to most of the enterprises in China and outside the country. The company has around 140,000 employees working. 46% of the employees are involved in research & development. The R&D of the company is spread across many countries like UK, Pakistan, Canada, Turkey, Ireland, Sweden, Russia, etc. The products and services of the company are deployed in around 140 countries all over the world. Huawei was initially started as a sales agent where they used to produce private branch exchange switches. After few years, the company got a research center of its own and started doing research and development. The set up got an initial breakthrough by launching its C&C08 digital telephone switch. The company got its first international project in 1997. It then started providing fixed line networks products to a company in Hong Kong. In 1999, Huawei set up its first R&D centre in Bangalore, India. The company also entered into a 5 years contract with IBM till 2003. Huawei continued to expand into international markets. It is the first company to deliver LTE/EPC commercial network for Telia Sonera in Norway in the year 2009. In 2013, the company opened its new office in Canada. Over years, Huawei always focused on enhancing its mobile technology and has a number of partnerships with other companies. It also formed a joint venture, 3Com-Huawei and focused on R&D and production of the networking products. Huawei is a collective company now and not privately owned anymore. By the year 2010, 80% of the top 50 telecom companies worked with Huawei. Some of the prominent partners include Motorola , Vodafone , Talk Talk, T-mobile, Clear wire, Bell Canada, etc. Huawei also has a contract with UK’s
biggest company in telecommunication, Everything Everywhere. The contract was to enhance the 2G network services. It is the company’s first network deal with the United Kingdom. Today, Huawei became the third largest smartphone manufacturer by market share. Core business Huawei’s core business can be dissected into three business groups. The first group is the Carrier Network Business Group provides wireless networks, fixed networks, global services, carrier software, core networks and network energy solutions that are deployed by almost all major communications carriers worldwide. The second

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