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1 Strategic Plan Part 3: Strategic Evaluation ° ° Strategic Plan Part 3: Strategic Evaluation ANTHONAE SPARKS STR/581 SEPTEMBER 2, 2019 DAVID GOBELI
2 Strategic Plan Part 3: Strategic Evaluation ° Strategic Plan Part 3: Strategic Evaluation ° ° Introduction As Cali Girl Lashes become a future business, I will be evaluating the potential business level strategies, potential corporate-level strategies, potential global strategies and giving a strategic recommendation strategy for Cali Girl Lashes on how it should be implemented and included in a rationale for my recommendation. Creating a strategic plan for a startup company consists of setting priorities to strengthen our operations department making sure everyone invested in our company are working toward the same goals. Our plan is to continue to examine any and all options that would help us to grow and succeed in the cosmetic industry. Evaluate potential business level strategies for the organization. According to Kimberlee Leonard of the Small Business Chron, there are five types of business-level strategies. The five strategies are offering the best price for products, differentiation of the product or brand, focused low-cost strategy, focused differentiation to a small market niche and integrating and low-cost differentiation. “ Another example is the customer intimacy as a competitive strategy where a company will focus on offering a unique range of services that allow personalization of service and customization of products to meet the needs of the customers.”(Sinnaps.com, 2019) Cali Girl Lashes are making an effort to provide
3 Strategic Plan Part 3: Strategic Evaluation affordable false eyelashes and hair extensions. We have options to change suppliers if the prices

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