Strategic Plan Part 3_ Strategic Evaluation.docx - 1...

This preview shows page 1 - 4 out of 6 pages.

The preview shows page 2 - 4 out of 6 pages.
1Strategic Plan Part 3: Strategic Evaluation°°Strategic Plan Part 3: Strategic EvaluationANTHONAE SPARKSSTR/581SEPTEMBER 2, 2019DAVID GOBELI
2Strategic Plan Part 3: Strategic Evaluation°Strategic Plan Part 3: Strategic Evaluation°°IntroductionAs Cali Girl Lashes become a future business, I will be evaluating the potential businesslevel strategies, potential corporate-level strategies, potential global strategies and giving astrategic recommendation strategy for Cali Girl Lashes on how it should be implemented andincluded in a rationale for my recommendation. Creating a strategic plan for a startup companyconsists of setting priorities to strengthen our operations department making sure everyoneinvested in our company are working toward the same goals. Our plan is to continue to examineany and all options that would help us to grow and succeed in the cosmetic industry.Evaluate potential business level strategies for the organization.According to Kimberlee Leonard of the Small Business Chron, there are five types ofbusiness-level strategies. The five strategies are offering the best price for products,differentiation of the product or brand, focused low-cost strategy, focused differentiation to asmall market niche and integrating and low-cost differentiation. “Another example is thecustomer intimacy as a competitive strategy where a company will focus on offering a uniquerange of services that allow personalization of service and customization of products to meet theneeds of the customers.”(Sinnaps.com, 2019)Cali Girl Lashes are making an effort to provide
3Strategic Plan Part 3: Strategic Evaluation

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 6 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
alfonso
Tags
Kimberlee Leonard, Cali Girl Lashes

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture