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Strategic Plan Part 3: Strategic Evaluation
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Strategic Plan Part 3: Strategic Evaluation
ANTHONAE SPARKS
STR/581
SEPTEMBER 2, 2019
DAVID GOBELI
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Strategic Plan Part 3: Strategic Evaluation
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Strategic Plan Part 3: Strategic Evaluation
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Introduction
As Cali Girl Lashes become a future business, I will be evaluating the potential business
level strategies, potential corporate-level strategies, potential global strategies and giving a
strategic recommendation strategy for Cali Girl Lashes on how it should be implemented and
included in a rationale for my recommendation. Creating a strategic plan for a startup company
consists of setting priorities to strengthen our operations department making sure everyone
invested in our company are working toward the same goals. Our plan is to continue to examine
any and all options that would help us to grow and succeed in the cosmetic industry.
Evaluate potential business level strategies for the organization.
According to Kimberlee Leonard of the Small Business Chron, there are five types of
business-level strategies. The five strategies are offering the best price for products,
differentiation of the product or brand, focused low-cost strategy, focused differentiation to a
small market niche and integrating and low-cost differentiation. “
Another example is the
customer intimacy as a competitive strategy where a company will focus on offering a unique
range of services that allow personalization of service and customization of products to meet the
needs of the customers.”(Sinnaps.com, 2019)
Cali Girl Lashes are making an effort to provide
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Strategic Plan Part 3: Strategic Evaluation
affordable false eyelashes and hair extensions. We have options to change suppliers if the prices
