2Strategic Plan Part 3: Strategic Evaluation°Strategic Plan Part 3: Strategic Evaluation°°IntroductionAs Cali Girl Lashes become a future business, I will be evaluating the potential businesslevel strategies, potential corporate-level strategies, potential global strategies and giving astrategic recommendation strategy for Cali Girl Lashes on how it should be implemented andincluded in a rationale for my recommendation. Creating a strategic plan for a startup companyconsists of setting priorities to strengthen our operations department making sure everyoneinvested in our company are working toward the same goals. Our plan is to continue to examineany and all options that would help us to grow and succeed in the cosmetic industry.Evaluate potential business level strategies for the organization.According to Kimberlee Leonard of the Small Business Chron, there are five types ofbusiness-level strategies. The five strategies are offering the best price for products,differentiation of the product or brand, focused low-cost strategy, focused differentiation to asmall market niche and integrating and low-cost differentiation. “Another example is thecustomer intimacy as a competitive strategy where a company will focus on offering a uniquerange of services that allow personalization of service and customization of products to meet theneeds of the customers.”(Sinnaps.com, 2019)Cali Girl Lashes are making an effort to provide
