lec notes 9-28-06 - Lecture notes Early Advertising PAPER...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Lecture notes 9/28/06 Early Advertising PAPER PROPOSAL DUE TUESDAY, email, name, what we want to do paper on, MIDTERM short answer based on reading, lecture, images shown in class-identify them, 1 essay question. TAKE HOME Oct 17 th , might hold it off a week 1) Films of early advertising a) 1897-ad would have been shown at a state or world fair, they didn’t yet have cinema b) 1920 ad and 1926 ad-ads were put in place in cinema theaters i) they had differentiated ads between local and national ads c) 1910- Edison ad, connetiscope(a thrown together area for showing films) theaters came about in mid 1910s i) a very long detailed story told, different way of trying to sell product to consumer than today. This film was 8 mins long. Ads were for upper middle class. Didn’t have slogans yet. 2) George P. Rowell a) A creator of modern advertising, born 1838 on a farm, Vermont b) Began working for advertising in 1858, c) 1865-started his own agency d) 1867-moved to NY, how did anyone know what an ad was worth? How many readers did periodical have? What was the demographic? e) 1869- American Newspaper Directory f) 1888-founded, “Printer’s Ink” a periodical, g) created a directory of papers, journals, magazines and sold the info to advertising companies, demographic information h) became the advertising agency for firms across ameica i)
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern