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Running Head:ANALYSIS FOR SOUTH AFRICA BUSINESS ENVIRONMENT FOR ZARA STORES 1Analysis for South Africa Business Environment for Zara StoresStudent’s NameInstitutional Affiliation
ANALYSIS FOR SOUTH AFRICA BUSINESS ENVIRONMENT FOR ZARA STORES2Analysis for South Africa Business Environment for Zara StoresIntroduction Zara is a clothing store, with its roots in Spain, and have opened its doors in more than 85countries since its formation in 1974. Zara stores are one of the successful retailers internationally. This has been attributed to its unique business strategies in different countries. Today, globally, the organization operates in 88 nations with a more than 2000 enterprises ideally based in major metropolises in nations such as the United States, Mexico, Canada, British, and recently, it has finds its way on the African market. The first stores in South Africa (Coldwell, 2017). Zara currently operates eight stores in the country and to expand to other countries in Africa, such as Ghana, Nigeria. This report will base its analysis on why the Zara Company found it an easy entry on the South African market. The report will base its analysis specifically on the political environment, legal environment, economic environment, monetary environment, trade environments and demographic and cultural analysis in the South Africa market. The political environment of South AfricaSouth Africa is a democratic nation with an elected president who is both the head of government and state. The president has the mandate to appoint the deputy president and the ministers forming a cabinet to administer the state's affairs. Until 1994 the country had been under the apartheid regime (Spero & Hart, 2017). However, due to international pressure against
ANALYSIS FOR SOUTH AFRICA BUSINESS ENVIRONMENT FOR ZARA STORES3the apartheid, the first democratic election was held, and Nelson Mandela becomes the first democratic president under the ANC party. Until 1994, South African political ethos was founded on violence and authoritarianism under National Political Parties. African National Congress (ANC), the main dogmatic force in South Africa today it is considered a liberation movement rather than a political party. With launch Movements in times of struggle, there is a need for consensus not to expose Divisions that can be used against an adversary's campaign. So disagreement and criticism, and once in government, this culture of lack of criticism continues, with any dissent is often called "counterrevolutionary" or "racist." Often the difference between State and political parties is blurred, and state resources can be used for the party. The celebration of the ANC anniversary in 2012, which began in Bloemfontein in January, The taxpayer's money was used to pay them, andnot directly from the party's resources.

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