Business Plan Introduction Example –Introduction of a Business PlanYour business plan introduction provides a general overview, the “bird’s eyeview,” of your plan. It is written at a high level without going into details.(That’s what the rest of the plan should do.) The introduction of a businessplan sets the tone right after your executive summary. Here’s how to makeyour words count.Introduction of a Business PlanYour business plan introduction is different than your executive summary.The introduction should contain a two or three pagemanagement overviewof the business. It covers the description of the business, the goals and whythe business is a good venture to start.The otherparts of a business plan, like the management team outline, thefinancial plan, the marketing plan, etc., are all going to provide the readerwith an intense look at the business: the “ground floor view” of how thebusiness will succeed.The introduction in a business plan should take all the parts of the businessplan and summarize them quickly.Do this section of your business plan
