Course Name BSB61218 Advanced Diploma of Program Management Subject/module Project Leadership Assessment method Part A: Written Assessment Part B: Written or Oral Questions Part C: Written Assessment Weighting 50% Units of Competency BSBINN601 Lead and manage organisational change BSBPMG617 Provide leadership for the program Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words and include a reference list. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised. 4. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your answers must be yours alone. 5. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format. 6. You must attempt all questions. 7. You must pass all assessments in order to pass the subject. 8. All assessments are to be completed in accordance with WHS regulatory requirements. ASSESSMENT 1 1 ADDENDUM | © 2019 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61218 ADVANCED DIPLOMA OF PROGRAM MANAGEMENT | PROJECT LEADERSHIP_V1.3
Assessment 1 Part A – Written Assessment Case study report The Apple organisation provides an interesting case study in terms of organisational management and change. Between 1993 and 1997, Apple was struggling to find a consistently profitable source of revenue. They developed everything from digital cameras and portable CD players to TV appliances. The company had a range of CEOs after Steve Jobs had been removed from the position and nothing seemed to be working. Jobs was reinstated as CEO in 1997 and the company’s direction changed radically, with Apple focussing once more on electronics, starting with the iMac in 1998. They also acquired the video editing and digital production companies and began to develop electronics that used these media. Apple led the digital music revolution with the iPod and iTunes. They reinvented the mobile phone with the iPhone and led mobile computing with the iPad. The iPod was an enormous success, selling over 100 million units within six years of its 2001 launch. The iPhone produced a 100% year-over-year rise in sales according to CNN Money. (Adapted from ) None of this would have been possible without organisational change in a big way. The change management process required the program manager, in conjunction with key stakeholders and under the sponsorship of Steve Jobs to consider such things as cost benefit analysis, risk analysis, prioritisation of change requirements, the development of a change management project plan, processes for gaining approvals, how resources would be assigned and what the reporting protocols would be.
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- Summer '17
- jane smith