Barthelmess_Andrew_4.4_Business_Analytics_Implementation_Plan.docx

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Running head: IMPLEMENTATION PLAN 1 Business Analytics Implementation Plan Andrew Barthelmess MGMT 530 Embry-Riddle Aeronautical University
Running head: IMPLEMENTATION PLAN 2 Table of Contents Introduction_________________________________________________________________ 3 Return of Investment__________________________________________________________3 Major Stakeholders___________________________________________________________3 Communication Plan__________________________________________________________4 Data Mining Tool/Applications__________________________________________________4 Risks________________________________________________________________________5 Analysis of Current Information Systems_________________________________________6 Alignment to Business Objectives________________________________________________6 Implementation Plan__________________________________________________________7 Data Visualization____________________________________________________________7 Background_________________________________________________________________8 Business Problem_____________________________________________________________9 Risk Management Plan________________________________________________________9 Objectives of Proposal/ Business Requirements___________________________________10 Timeline____________________________________________________________________10 References__________________________________________________________________11
Running head: IMPLEMENTATION PLAN 3 Introduction In this business analytics implementation plan, the company of choice for this project is Amazon. Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. Amazon uses business analytics (big data) to contribute to remaining organizationally aligned. This plan will consist of explaining business analytics to management, reviewing the advantages and disadvantages in the use of the business analytics for Amazon as a company. Return of Investment For the past decade, Amazon.com has relied on strategies such as “Coopetition- based business models, to gain the greatest return of investments to grow its business. By collaborating with its competitors, a company can build new capabilities and gain better leverage on its current ones, as well as boosting its brand and technologies (Ritala & et al., 2013). This business strategy also works vice versa, in that the company can leverage its competitors’ resources through coopetition-based business models and increase the overall value for its own customers (Ritala & et al., 2013). Major Stakeholders Amazon is a notable company with a significant position in national and global markets. Amazon boasts on its priority to its relationships with its stakeholders. Examples of stakeholders re anyone from shareholders, managers, customers, strategic partners, as well as surrounding communities. Amazon has a duty to share any perceived valuable information to all of its shareholders. Amazon.com, Inc.’s ability to satisfy stakeholders supports organizational growth in the e-commerce industry. Amazon believes in the model of corporate social responsibility (CSR). In this model, stakeholders are individuals or groups linked to the organization based on
Running head: IMPLEMENTATION PLAN 4 their stake in what the business does (Werther & Chandler, 2010). The company affects its stakeholders, and vice versa. In the case of Amazon, stakeholders have widely varying interests, considering the global reach of the organization. This condition requires a broad scope for the company’s corporate social responsibility strategy, policies and programs (Werther & Chandler, 2010). Meeting the needs adequately to stakeholders’ interests helps maintain Amazon’s competitive market position as one of the leading web-based retail organizations around the globe.

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