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Running head: IMPLEMENTATION PLAN1Business Analytics Implementation Plan Andrew Barthelmess MGMT 530Embry-Riddle Aeronautical University
Running head: IMPLEMENTATION PLAN2Table of ContentsIntroduction_________________________________________________________________ 3Return of Investment__________________________________________________________3Major Stakeholders___________________________________________________________3Communication Plan__________________________________________________________4Data Mining Tool/Applications__________________________________________________4Risks________________________________________________________________________5Analysis of Current Information Systems_________________________________________6Alignment to Business Objectives________________________________________________6Implementation Plan__________________________________________________________7Data Visualization____________________________________________________________7Background_________________________________________________________________8Business Problem_____________________________________________________________9Risk Management Plan________________________________________________________9Objectives of Proposal/ Business Requirements___________________________________10Timeline____________________________________________________________________10References__________________________________________________________________11
Running head: IMPLEMENTATION PLAN3IntroductionIn this business analytics implementation plan, the company of choice for this project is Amazon. Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. Amazon uses business analytics (big data) to contribute to remaining organizationally aligned. This plan will consist of explaining business analytics to management, reviewing the advantages and disadvantages in the use of the business analytics for Amazon as a company. Return of InvestmentFor the past decade, Amazon.com has relied on strategies such as “Coopetition- based business models, to gain the greatest return of investments to grow its business. By collaboratingwith its competitors, a company can build new capabilities and gain better leverage on its currentones, as well as boosting its brand and technologies (Ritala & et al., 2013). This business strategy also works vice versa, in that the company can leverage its competitors’ resources through coopetition-based business models and increase the overall value for its own customers (Ritala & et al., 2013). Major StakeholdersAmazon is a notable company with a significant position in national and global markets. Amazon boasts on its priority to its relationships with its stakeholders. Examples of stakeholdersre anyone from shareholders, managers, customers, strategic partners, as well as surrounding communities. Amazon has a duty to share any perceived valuable information to all of its shareholders. Amazon.com, Inc.’s ability to satisfy stakeholders supports organizational growth in the e-commerce industry. Amazon believes in the model of corporate social responsibility (CSR). In this model, stakeholders are individuals or groups linked to the organization based on
Running head: IMPLEMENTATION PLAN4their stake in what the business does (Werther & Chandler, 2010). The company affects its stakeholders, and vice versa. In the case of Amazon, stakeholders have widely varying interests, considering the global reach of the organization. This condition requires a broad scope for the company’s corporate social responsibility strategy, policies and programs (Werther & Chandler, 2010). Meeting the needs adequately to stakeholders’ interests helps maintain Amazon’s competitive market position as one of the leading web-based retail organizations around the globe.