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FMG 28CGROUP 5MARKETING MANAGEMENTNIKHIL NIRUPAM 281148POOJA CHIB 281149PRACHI ROHIRA 281150PRAKSHI JAIN 281151PRATIBHA BAHETI 281152RUCHITA GARG 281153MARKS & SPENCER – REVIVING THE BRITISH ICONIT COULD HAVE TURNED LEFT, BUT HOW DID IT TURN RIGHT?
INTRODUCTION TO THE CASEMarks & Spencer is a major British multinational retailer headquartered in Westminster, London that specializes in selling high quality clothing, home products and food products with a strong heritage. For people outside of UK, it is difficult to comprehend that M&S is more than a brand, it is a national institution.Found in 1884, M&S became the first British retailer to make a profit of over £1 billion in 1998. But just a few years down the line, profitability plummeted by 85% to £145 million.The case discusses the reasons for the downfall and the necessary steps taken by the management to revive the brand and win back customers’ trust.MARKS & SPENCER – REVIVING THE BRITISH ICONIT COULD HAVE TURNED LEFT, BUT HOW DID IT TURN RIGHT?
THE PHILIP GREEN TAKEOVER BIDIn Spring of 2004, Stuart Rose was appointed as the Chief Executive Officer of M&S who had made his reputation as a turnaround specialist at ArcadiaThe first challenge he had to face was an £8 billion takeover bid – the largest hostile takeover attempt in the UK.A battle was fought, with Rose spending hours and hours being with the media which led to surreal amount of press for the company