retail_marketing.doc - Retail marketing B122_1 Retail marketing Page 2 of 77 13th November 2019

retail_marketing.doc - Retail marketing B122_1 Retail...

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Retail marketing B122_1 Retail marketing Page 2 of 77 13th November 2019 - marketing/content-section-0
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Retail marketing About this free course This free course is an adapted extract from the Open University course B122 An introduction to retail management and marketing . This version of the content may include video, images and interactive content that may not be optimised for your device. You can experience this free course as it was originally designed on OpenLearn, the home of free learning from The Open University – - management/management/business-studies/retail- marketing/content-section-0 . There you’ll also be able to track your progress via your activity record, which you can use to demonstrate your learning. Copyright © 2016 The Open University Intellectual property Unless otherwise stated, this resource is released under the terms of the Creative Commons Licence v4.0 - sa/4.0/deed.en_GB . Within that The Open University interprets this licence in the following way: Page 3 of 77 13th November 2019 - marketing/content-section-0
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Retail marketing - asked-questions-on-openlearn . Copyright and rights falling outside the terms of the Creative Commons Licence are retained or controlled by The Open University. Please read the full text before using any of the content. We believe the primary barrier to accessing high-quality educational experiences is cost, which is why we aim to publish as much free content as possible under an open licence. If it proves difficult to release content under our preferred Creative Commons licence (e.g. because we can’t afford or gain the clearances or find suitable alternatives), we will still release the materials for free under a personal end-user licence. This is because the learning experience will always be the same high quality offering and that should always be seen as positive – even if at times the licensing is different to Creative Commons. When using the content you must attribute us (The Open University) (the OU) and any identified author in accordance with the terms of the Creative Commons Licence. The Acknowledgements section is used to list, amongst other things, third party (Proprietary), licensed content which is not subject to Creative Commons licensing. Proprietary content must be used (retained) intact and in context to the content at all times. Page 4 of 77 13th November 2019 - marketing/content-section-0
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Retail marketing The Acknowledgements section is also used to bring to your attention any other Special Restrictions which may apply to the content. For example there may be times when the Creative Commons Non-Commercial Sharealike licence does not apply to any of the content even if owned by us (The Open University). In
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