#183617491_Apple.docx - Running Head APPLE 1 Apple Name Institutional Affiliation APPLE 2 Apple Introduction Apple is a company that builds designs and

#183617491_Apple.docx - Running Head APPLE 1 Apple Name...

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Running Head: APPLE 1 Apple Name Institutional Affiliation
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APPLE 2 Apple Introduction Apple is a company that builds, designs and sells computer software, electronics, and online services. It has its headquarters located in Cupertino, California. The company is a major brand producer with products such as the iPhones, the iPad, iPod and the Mac personal computer. These goods are widely known and used for their high quality and their high level of technology (Linzmayer, 2004) . Apple Inc. also provides online services such as iCloud. Three geniuses, Steve Jobs, Ronald Wayne and Steve Wozniak, joined forces and established Apple in 1976. Though Apple rose from humble beginnings in a garage, it now has 478 Apple retail stores in 17 countries and online stores in 39 countries. It has several corporate headquarters which are in, Cupertino, Sunnyvale, Cork (Ireland), and Herzliya (Israel). Competitive Advantage Competitive advantage is the ability of an organization to differentiate itself from its competitors and have the edge over them ( Lubit, 2001) . Apple has been successful over the years since it has paid keen attention to the four building blocks of competitive advantage. They include efficiency, quality, innovation, and customer responsiveness. Regarding efficiency, Apple has been able to maintain an efficient method of production and releases its products into the market from time to time. Also, its employees are highly productive and motivated. Also, Apple has always strived to produce quality electronics. Its phones are some of the most appreciated in the mobile phones industry due to their quality. Mainly, this has been aided by innovativeness of the company. Each year it produces a new and better product,
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  • Spring '17
  • john marks

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