Communication Notes.docx - COMMUNICATION NOTES Foundation of Communication Definitions Conscientisation Making people aware of injustices in society and

Communication Notes.docx - COMMUNICATION NOTES Foundation...

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COMMUNICATION NOTES Foundation of Communication Definitions: Conscientisation: Making people aware of injustices in society and empowering them to make a change Phenomenology: The study of people’s perceptions and interpretations of objects and events from their experiences… What? Hermeneutics: Understanding how people interpret written text (such as the bible), further into why people arrive at subjective interpretations of social actions… Why? System theory: Study of communication in organizations (All parts are interdependent and synergism, interaction of different parts of system is of greater importance to the sum of its part. Maintaining equilibrium.
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Purposes of Communication: Physical and psychological needs: Communication for survival (food, water, shelter) and for social context (social isolation is bad on health) Relationships: Any connection, involvement or association between two people. Our Sense of Self: Communication in order to receive insight, into, who we are as individuals (finding out whether your speech at the wedding was suffice) Information: Communication in order to obtain or share information (talking to the station master to find out train times). Decision Making: Decisions are made mutually, with other people. Consulting to make a decision (which school your child should go to). Persuasion: Communication in order to persuade others to think or behave like us (advertisers who persuade consumers buying habits).
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  • Spring '17
  • Ms EJ du Toit, and Mr JF le Roux

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