Extra Credit.docx - Extra Credit Avon The Company Avon is an international company present on the market for more than 130 The primary scope of the

Extra Credit.docx - Extra Credit Avon The Company Avon is...

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Extra Credit: Avon The Company: Avon is an international company present on the market for more than 130. The primary scope of the founder David H. McConnel was to crate an opportunity for women to earn money without having to neglect their family. He assisted them to generate an independent income, helping them feel independent beside their traditional roles, those accepted by society at the end of the 19 th Century. Avon Products, Inc., the world’s largest direct selling organization and merchandiser of beauty, and beauty related products. From corporate offices in New York City, Avon marketed product lines to women in 112 countries through 1.6 million independent sales representatives who sold primarily on “door to door” basis. Total sales in 1992 were $3.8 billion. The company work force of 29,900 employees staffed divisions of product management, manufacturing, and sales and service, worldwide. Avon’s Marketing Strategies 1. Since Avon only has one strong R&D center in U.S., they had started to build more local R&D centers globally to analyze and observe their customers’ needs. Also, the company
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  • Spring '18
  • Professor Selinske

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