MBCM771D ASSIGNMENT 2.pdf - MBCM771D-Marketing Management Assignment 2 1 When establishing the responsibilities of channel members the producer

MBCM771D ASSIGNMENT 2.pdf - MBCM771D-Marketing Management...

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MBCM771D-Marketing Management Assignment 2 1.When establishing the responsibilities of channel members, the producer establishes a list price, sets discounts for intermediaries, and defines each channel member's sales volume territory legal rights customers mission 2.A sensational ________ may grab attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance. 3.Which of the following statements illustrates why stereotypes should be avoided when using age and life cycle segmentation? 4.The purpose of a training program for salespeople is to teach them about all of the following EXCEPT 5.Marketing stimuli consist of the four Ps. Which is NOT one of these? product politics price promotion place
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6.The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________. 2 points QUESTION 7 1.The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________. 8.All of the following are considered advantages of a territorial sales force structure EXCEPT 9.Most companies that conduct international business ________ to ________. adjust their prices; take local market conditions into consideration use promotional pricing; create excitement in new markets use geographical pricing; reduce delivery costs set a uniform price; maintain a consistent product image initiate price cuts; compensate for import tariffs and taxes
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