MBCM771D ASSIGNMENT 1.pdf - MBCM771D-Marketing Management Assignment 1 1 Which of the following contact methods is generally the LEAST flexible mail

MBCM771D ASSIGNMENT 1.pdf - MBCM771D-Marketing Management...

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MBCM771D-Marketing Management Assignment 1 1.Which of the following contact methods is generally the LEAST flexible? mail telephone Internet surveys online panels personal 2. Survey research, though used to obtain many kinds of information in a variety of situations, is best suited for gathering ________ information. interpersonal causal exploratory descriptive creative 3.Which of the following is the total combined customer lifetime value of all a company's current and potential customers? 4.Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $40,000 of insulated wire per year. Dekko is using ________. 5.How is site traffic useful in evaluating marketing? 6.Following were the main form of retail cluster until the 1940s. Department stores Discount stores
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Independent off-price retailers Central business districts Independent stores 7.In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness? 8.Which of the following is NOT a factor in the changes occurring in today's marketing communications? 9.Following pricing works only if that price actually brings in the expected level of sales. 10.There are many reasons why a firm might consider cutting its price. All of the following are among them EXCEPT excess capacity falling demand in the face of strong price competition a drive to dominate the market through lower costs monopolistic competition a drive to gain market share and cut costs through volume
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