Discussion Assignment 8.docx - Discussion Assignment 8 Name a brand to which you are brand loyal also name a product category where you switch brands

Discussion Assignment 8.docx - Discussion Assignment 8 Name...

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Discussion Assignment 8 Name a brand to which you are brand loyal; also, name a product category where you switch brands frequently. Why do you exhibit different behavior in these two product categories? Be prepared to discuss your behaviors with your classmates. The brand to which I am loyal is the “Alinma Bank” of Saudi Arabia. It is a private bank and is very popular among the people and the main reason for its popularity among the people is good customer service and the response time of the bank is very effective whenever you contact them. I am not loyal to this bank because they charge less or have any additional charges but due to their sophisticated and friendly employees. The very good thing about the bank is that they have tools which automatically identify the fraudulent transactions. What makes this bank unique from other banks is that you don’t need to visit the bank for any kind of services like canceling a lost card, issuing a new
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Unformatted text preview: card, deposit of cheques or cash, filling a form for opening of a new account etc are all can be done at home using internet banking and phone banking which is the biggest benefit of this bank. Moreover, if you want to complain or to get any kind of information you can by calling customer service. The product or service which I frequently switch and to which I am not loyal to any of the brands available is the bus service within the country. The main reason for not being loyal is that there is no significant difference between different companies both in terms of fare prices and quality. Every bus service has its not schedule and timing so I always choose the one whose timings and days suit me. References: Alinma Bank (n.d.). Retrieved from ...
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  • Fall '17
  • Kristine Medyanik

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