Discussion Assignment 7.docx - Discussion Assignment What are the pros and cons of using the Web as a distribution channel Are there any situations

Discussion Assignment 7.docx - Discussion Assignment What...

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Discussion Assignment What are the pros and cons of using the Web as a distribution channel? Are there any situations where it is inappropriate for a company to establish an e-commerce site? Be prepared to defend your answers to your peers. Companies use different channels for the distribution of their products and services. In the present day using Web as a distribution channel is becoming popular day by day and this is the only reason that new and old businesses are turning to e-commerce in order to improve the sales and awareness of the brands. There are both the advantages and disadvantages of e-commerce. 1. Cheap Set-up: The internet marketing doesn’t require a huge investment in capital as all you need is a well organized and standard website, so in this way, the cost for setting up a physical store is saved. 2. Cost Effectiveness: In the case of e-commerce, more fixed costs in traditional distribution methods are avoided such as rent, cost of maintenance etc.
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  • Fall '17
  • Kristine Medyanik

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