Marketing Unit 7 (2).odt - PUBLIC LIBRARIES A HISTORY OF CHANNEL DISTRIBUTION Public Libraries A History of Channel Distribution University of the

Marketing Unit 7 (2).odt - PUBLIC LIBRARIES A HISTORY OF...

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PUBLIC LIBRARIES: A HISTORY OF CHANNEL DISTRIBUTION 1 Public Libraries: A History of Channel Distribution University of the People
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PUBLIC LIBRARIES: A HISTORY OF CHANNEL DISTRIBUTION 2 Public Libraries: A History of Channel Distribution Our entry into the 21st century brought a greater dependence on computers and the internet, a more intertwined global community, and a resultant change in how we do business, both as consumers and sellers. These changes in consumer behaviour, company structures and behaviour, and the availability of numerous channels of distribution, have made companies have to rethink and reorganize in order to maintain a competitive and efficient marketing strategy. In North America, public libraries, generally seen as a non-profit service, are a prime example, as they have had to change in order to maintain their presence in the community. History In the 1900s, the public library was a place for children to go for story-time, teens would go to borrow music that they would take home and record, older students would do research, and adults would go to read and borrow books. Libraries were early adopters of technology and became adept at cooperation with other libraries in order to facilitate trading of resources to make it available for more users (Haider et al., 2017). Towards the end of the 20th century and
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  • Fall '17
  • Kristine Medyanik

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