Discussion Assignment 8.docx - 1 I am a loyal customer to Starbucks in Hong Kong and the US I like the environment and set up in Starbucks so people can

Discussion Assignment 8.docx - 1 I am a loyal customer to...

This preview shows page 1 - 2 out of 6 pages.

1. I am a loyal customer to Starbucks in Hong Kong and the US. I like the environment and set up in Starbucks so people can enjoy a coffee in a cozy place and I like their rewards program which encourages me for more purchases. Following the customer behaviors which I do as a loyal customer: Repeat purchase: I am a repeat customer and purchase coffee once or twice a week there. Buy More: I buy more than coffee sometimes such as including breakfast or a cake. Recommend to friends: I suggest friends meet at Starbucks; and if there is any new coffee introduced and I like it, I will recommend friends to try too. Compliment: I share images on my social media platform whenever I feel good in Starbucks (and I usually do). Even I have some bad coffee sometimes (I usually blame on the barista), I will still go to Starbucks as I think it is not a usual case. There are some more loyal customer behaviors such as a loyal customer gives the company constructive feedback when they fall or fail; A loyal customer is not only likely to but actually does make recommendations, a loyal customer defends you when you are under attack…etc. (Kaufman, 2017). There are a lot of product categories I switch brands frequently. For example, shampoo. I am fine with a lot of shampoo brands as long as they do not have fragrance. Below the customer behaviors which I do in for this category. Purchase depends on packaging, product availability and discount: Since I do not loyal to any shampoo brands, my purchase decision is usually made by other factors such as packaging, product availability and promotion offer in the store. No recommendation to friends: since I regard most of the shampoo more a less the same, I do not recommend any to my friends and I will do share anything good about the shampoo I am using. No repeat purchase if I do not like it: I will not give it more try next time if I do not like the purchase. In today's competitive environment, where long-term relationships are critical to marketing and general business success, it takes more than the execution of the marketing concept to satisfy customers over a long period of time and the sales cannot be the end of the process for seller anymore (Winer, 2011). Base on my personal experience, for products I switch brand frequently because the transaction ends after I finish the purchase. For the case, I am loyal to Starbucks because they have a rewards program that
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Fall '17
  • Kristine Medyanik

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes