Case for Analysis - Yahoo.docx - Case for Analysis – Yahoo “Get it to Work” “In a five-year period 2009-2014 Yahoo had six CEOs bringing

Case for Analysis - Yahoo.docx - Case for Analysis –...

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Case for Analysis – Yahoo: “Get it to Work” “In a five-year period, 2009-2014, Yahoo had six CEOs bringing constantly changing visions and executives to the company” (Daft, p.375). As Yahoo struggled to find ground that they could move forward on, the company kept bringing in new CEOs hoping one might be their solution. The problem was, every other CEO but their last was not willing to make a strong move. A change to adopt a bureaucratic approach. Marissa Mayer on the other hand, knew something drastic had to be implemented. She knew the current method Yahoo had implemented was not working and it was either time to stir the pot in order to save the company or join the list of failing CEOs and change nothing. With Yahoo, it was time for change. In my opinion, Yahoo was built on the grounds of freedom and relaxation . Employees were able to work from home on their own time and at their own pace. This was supposed to set the wave for the future but too many factors were overlooked. When the different CEOs came in to make changes, including Jerry Yang, an original co-founder, they all wanted to keep the original idea of working at home alive and still find a way to turn the company around. What they didn’t realize is the original structure or idea was the problem. Yahoo needed new structure and guidance.
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