A Critical Evaluation of the Big Data Approach to Customer Data Analytics.docx - Customer Data Analytics 1 A Critical Evaluation of the Big Data

A Critical Evaluation of the Big Data Approach to Customer Data Analytics.docx

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Customer Data Analytics 1 A Critical Evaluation of the Big Data Approach to Customer Data Analytics Student Name: Institution:
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Customer Data Analytics 2 Introduction The complex and often process of examining not only large but also varied information sets forms big data analytics. The major purpose to the examination of the bid data is to unearth market trends, unknown correlations, customer preferences as well as uncovering hidden patterns to help business leaders make an informed decision that enables proper stewardship to success. As the business world evolves, there has been tremendous efforts towards digitization of the big data analytics with the new technology an enabling tool for an organization to stay on the cutting-edge of industrialization (Griva, 2018). The ever-evolving improvised technology enables the analysis of the big data by organizations for proper and efficient conclusion before important business decisions are drawn. The improved operational efficiency accorded by big data analytics ensures better customer services by business entities. Consumers are better informed on products and services well before deciding on their preferred choices. This information availability on complementary and substitute business products is made possible through better marketing strategies being employed by organizations to promote their brands in the competitive world of trade. Conventional business intelligence together with other analytics programs is known not to turn every stone their way in the form of data types in this context. Big data analytics is able to bring to light the new information sets (Griva, 2018).
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