Group 8 PPT.pptx - 1 Piramal I-Pill PRESENTED BY SIDDHARTH AGRAWAL SHRUTI TODI SHWETA KUMARI SIDDHANT MOHANTY SINDUJA S L SHWETA VERMA Problem Overview

Group 8 PPT.pptx - 1 Piramal I-Pill PRESENTED BY SIDDHARTH...

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Piramal : I-Pill PRESENTED BY : SIDDHARTH AGRAWAL SHRUTI TODI SHWETA KUMARI SIDDHANT MOHANTY SINDUJA S L SHWETA VERMA 1
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Problem Overview Mr Vishal, Marketing Head, is working: Exploring new market segment for I-pill Increasing awareness and reach in the rural region Ensuring to remain market leader in urban region 78 % of rural women face the issue of unwanted pregnancies I-pill was launched in 2007 and was the 1 st Emergency Contraceptive brand India has experienced a CAGR of 13.4% in between 2009 and 2014 in the contraceptive market 2
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Overview(Cont…) Market survey tells that 82 % of people buys the Emergency Contraceptives over-the-counter(OTC) In rural regions, Emergency Contraceptive Pills is preferred by only 17% Central & Eastern region of India has the highest %age of Unwanted pregnancies cases Emergency contraceptive market is quite niche but Piramal’s I-pill is the market leader in the segment 3
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STP Segmentation Urban & Rural market Age demographics
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  • Spring '17
  • JHAKARIA

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