Business Stargey & Internaltional Culture.docx - In your reading this week you cover an article on business strategy and international culture What

Business Stargey & Internaltional Culture.docx - In...

This preview shows page 1 out of 1 page.

In your reading this week, you cover an article on business strategy and international culture. What are the four strategies discussed and how does international culture play a part in each of the different models presented? In 300 words, support your position. The four global business strategies discussed in this week’s readings were standardization strategy, transnational strategy, export strategy, and multi-domestic strategy. Which strategy a company uses depends on the products and services that are offered and how transferable they are across cultures. The export strategy is the first business strategy discussed. This strategy does not take into consideration cultural differences in the products or services offered. A company that uses this strategy is not focused on international expansion; just on taking advantage of opportunities in the international market. Some international markets have similar cultural orientations and will
Image of page 1
  • Fall '14

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes