Major Global Markets.docx - Running head WEEK 5 ASSIGNMENT Major Global Markets Kathleen Schmitt American Public University BUSN601 Globalization

Major Global Markets.docx - Running head WEEK 5 ASSIGNMENT...

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Running head: WEEK 5 ASSIGNMENT 1 Major Global Markets Kathleen Schmitt American Public University BUSN601 Globalization September 8, 2019
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Running head: WEEK 5 ASSINGMENT Major Global Markets There are three major market types that are prevalent in all global markets. The three market types are: business-to-consumer (B2C), business-to-business (B2B), and business-to- government (B2G). Companies of all sizes whether a small business or a large multinational business participate in at least one of these general market types if not more. In many ways these markets cross over each other. Many businesses participate in the business-to-business markets to produce the goods and services that are then sold in the business-to-consumer markets. Many multinational businesses participate in more than one of these market types. Business-to-Consumer Market The business-to-consumer market type is sometimes referred to in the consumer market. This market is basically where a business sells to the consumer or the general public. There are four areas that the consumer markets can be divided into retail, food and beverages, services, and transportation. There are countless examples of companies that specialize in the business-to- consumer market. Nordstrom, Pepsi, Alaska Airlines, Netflix, Hulu, and Walmart are a few examples of business-to-consumer markets.
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