Assignment Brief - Unit 40.docx - ASSIGNMENT BRIEF PART A Assignment front sheet Unit number and title Qualification 40 International Marketing Pearson

Assignment Brief - Unit 40.docx - ASSIGNMENT BRIEF PART A...

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A SSIGNMENT BRIEF PART - A : Assignment front sheet Qualification Unit number and title Pearson BTEC Level 5 Higher National Diploma in Business 40 International Marketing Unit Code Y/508/0599 Learner name Assessor name Ms Suga Sri R.Lackhmanan Learners ID Number Intake Internal Verifiers name Mr Cheerson Samuel TASK Date issued Draft Submission Final Submission Submitted on Grade Awarded 1 26 August 2019 24 September 2019 27 November 2019 2 19 November 2019 3 22 November Assignment title Scoping the International Market Place PART - B : Evidence Checklist Criteria reference Assessment Criteria Task no. Evidence (Page No) LO1 - Demonstrate an understanding of how marketing contributes to business strategies in an international context P1 Analyse the scope and key concepts of international marketing. 1 P2 Explain the rationale for an organisation to want to market internationally and describe the various routes to market they can adopt. 1 M1 Evaluate the opportunities and challenges that marketing internationally presents to an organisation. 1 D1 Produce a critical evaluation of the international market context, including insight into how organisations should adapt their marketing strategies for various markets. 1 LO2 - Evaluate entry to a selection of international markets and define the key success factors
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P3 Evaluate the key criteria and selection process to use when considering which international market to enter. 1 P4 Explain, using examples, the different market entry strategies, including the advantages and disadvantages of each 1 M2 Apply the market evaluation criteria, entry strategies and make recommendations for a selected organisation. 1 D1 Produce a critical evaluation of the international market context, including insight into how organisations should adapt their marketing strategies for various markets. 1 LO3 - Investigate how elements of the marketing plan can be adapted or standardised across international markets P5 Present an overview of the key arguments in the global vs local debate. 2 P6 Investigate how the product, pricing, promotional and distribution approach differs in a variety of international contexts. 2 M3 Evaluate the context and circumstances in which an organisation should adopt a global or local approach, highlighting the implications of doing so. 2 M4 Determine and articulate in detail how to adapt the marketing mix of a selected organisation in different international markets. 2 D2 Produce a critical evaluation of how the marketing mix is applied to a range of international contexts 2 LO4 – Demonstrate an understanding of how to organise and evaluate international marketing efforts (multinational, global, transnational, meta-national, etc.) P7 Explain and analyse the various international marketing approaches organisations can adopt.
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