33.docx - The study in this section regards Dover District...

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The study in this section regards Dover District Council. The critical focus on Dove relates to the transportation systems available, number of schools city of England in the region, and all the commercial activities aligned to the city. In this respect, the study focuses on the geographical location of the city about its social and economic aspects. As such, critical marketing strategies for her investment, education and the tourism industry in the area which is a crucial contributor to the economic welfare of the organization are discussed. After that, essential recommendations are offered with respect to the demands of the report. Prior information regarding the marketing environment of Dover District is a succinct central opening of the environmental scanning and its magnitudes in stipulations of environment, education and tourism environments in Dover. Further, through extensive research, the paper has analyzed the market settings of the region through acting the micro, Macro and SWOT analysis. In the last segment of this report, recommendations are offered as to how Dover will strategically position itself to solve its current challenges particularly those identified in the paper. Discuss the Importance of Environmental Scanning Within the Marketing Environment Dover's Environmental Scanning Environmental scanning is a process of gathering, collecting, analyzing and disseminating the information to relevant bodies for strategic or tactical purposes. Throughout the process, individual and factual information concerning the business environments is collected. To critically understand Dover's environmental scanning, it is crucial first to identify the business structures within the region. As earlier discussed, the business structure directly affects the environmental scanning. Every region or corporation is responsible for the market environment it establishes. The operations of an organization as well as the organization's structures are directly affected by the already built environment. Additionally, () adds that the atmosphere created by a country or a situation affects the opportunities and resources available and influences how they are exploited. In respect to Dover as a case study, an environmental scanning is significant as a substantial objective of the region. As such, the investment and tourism decisions made directly affects the marketing environment that they had already created. Development of these strategies for such an active region is crucial for the development and sustained the growth of the business environments within the area. Dover's environmental scanning is imperative for the region's tourism, education and investment industry to step up and critically evaluate the actual solutions for the challenges facing these respective sectors. With this information, the capabilities of improving the marketing environment and enhancing their activities are developed.
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