Marketing Strategy for Lever Ayush_Group_4.docx - Marketing Strategy for Lever Ayush Group-4(CB Kirti Dang Nishi Gogia Pranay Banga Rajat Bhatia Anup

Marketing Strategy for Lever Ayush_Group_4.docx - Marketing...

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Marketing Strategy for Lever Ayush Group-4(CB): Kirti Dang PGP09195 Nishi Gogia PGP09215 Pranay Banga PGP09218 Rajat Bhatia PGP09223 Anup Sharma PGP09233 Shivam Gaur PGP09234 Tanu PGP09242 Tushar Chugh PGP09243 Option chosen: 2 Setting up stalls in major shopping areas and centres to promote the product, enter into tie ups with herbal clinics, and promote the use of the product by providing free consultancy about product use. Beliefs considered: 1. Ayurveda products are natural and safe 2. HUL brand is trust worthy Belief chosen for strategy: Ayurveda products are natural and harmless Applying Theory of reasoned belief: Attributes of belief: The following attributes are chosen because of their importance: 1. No side effects 2. Natural 3. Good for skin Social Pressure: Parents : Pushing for safer natural products Grandparents : Been using natural home-made Ayurveda products their whole life Friends : Environment conscious friends have shifted to safe and eco-friendly products. Also the increased awareness on social media about natural products has influenced people to shift to Ayurveda products
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