nondurables.docx - Running Head NONDURABLES 1 NONDURABLES Student Name Institution Affiliation NONDURABLES 1 Kellogg’s Special K Plus the utilization

nondurables.docx - Running Head NONDURABLES 1 NONDURABLES...

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Running Head: NONDURABLES 1 NONDURABLES Student Name Institution Affiliation
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NONDURABLES 2 1 Kellogg’s Special K Plus : the utilization of the milk-carton-shaped box might make a client confused regarding what the work of the product and whether the client has to use s fridge for storage. The production cost of one whole carton will be high and so a standard box should be considered ( Gummesson, 2015) . Coca-Cola : this is an already known item in the market, entering into competition with a new energy drink might be challenging since the probability of doing better is uncertain ( Kotler et al., 2016). More so, companies avoid copying others and work on producing their own products since copying others yield to almost zero gains. This make it advisable for the company to focus on what it does best ( Faegri, et al., 2015) . Uncle Ben’s Rice with Calcium : the aim may look good as well as up to date with the current trends, but, a customer that has calcium deficiency would not depend on the rice as a day to day many, there will be concerns about taste as well as fear of having a
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