learning diary after uts.docx - Multibisnis Core competence tidak bisa ditiru bisa untuk modal masuk pasar baru Core competence 1 Apa aktivitas yang

learning diary after uts.docx - Multibisnis Core competence...

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Multibisnis Core competence tidak bisa ditiru, bisa untuk modal masuk pasar baru. Core competence 1. Apa aktivitas yang dilakukan sangat superior 2. Tidak Bisa ditiru 3. Mampu mengakses pasar yang baru Contoh : gojek memiliki partner yang sangat banyak dan kuat. Core competence nya canon : Precision Mechanics Micro Electronics Fine Optics Fokus pada core competence. Akumulasi pengetahuan. Perusahaan melakukan diversifikasi tapi ga tau core competensi, rbv ngajak kita buat perkuat resource dulu dengan core competence. Cara menentukan core competence : 1. Cari tau key strength dan keyweaknes 2. Punya benefit ga 3. Dibuat lebih berharga dengan VRIO AKhirnya core competence melahirkan banyak product. Strategi yang mengandalkan strategi satu product, pada akhirnya setiap product punya siklus. Cara untuk menanggulangi decline product dengan inovasi. Ansoff Matrix. Menjaga loyalitas dan mencari customer baru itu hal yg berbeda. Product Development mentransformasi keunggulan bersaing ke industry baru misal Honda
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Unformatted text preview: motor menjadi mobil. Market Penetration, mentransfer keunggulan bersaing di lokasi yang baru. Grab lebih mengembagkan pasar, dengan market penetration. Mencari satu framework yang belum pernah dibahas, buatkan summary, untuk apa, identifikasi masalah apa, dan gimana cara make nya. BCG Matrix, boston consultan group. Perusahaan harus menentukan prioritas unit bisnis berdasarkan profitability. Caranya: 1. Tentukan business unit 2. Define the market 3. Calculate relative market share 4. Find out market growth rate 5. Draw the matrix Market share= total sales perusahaan x / total sales industry. Corporate Strategy – where to compete Business Strategy – How to Compete Functional Strategy – perlu ga acara hitam putih ada Operational Strategy - gimana hitam putih biar rating bagus NYT ke dunia digital....
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