Markstrat Session 17.pptx - Markstrat Submitted By Team L(Paris Section:D IIM Rohtak Product Portfolio and target segments Pricing distribution

Markstrat Session 17.pptx - Markstrat Submitted By Team...

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IIM Rohtak Markstrat Submitted By: Team L (Paris) Section:D
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IIM Rohtak Product Portfolio and target segments Lock: Targeting Savers Low end product, less number of features and performance is low Savers are the biggest segment in the market Perception: Low price and better battery performance Loop: Targeting Professionals Can afford expensive good quality and performance products Perception: High processing power and good display Lisa: Targeting Shoppers Require high price to quality ratios Low price, good design and quality display 2 Pricing, distribution & Advertising strategy Lock : Price is kept low but competitive as this segment is quite price sensitive Selling maximum through mass merchandise store and less focus on specialty and online stores Advertising focus was communicating and building on perception of low price but better performance Loop : Price is kept high to communicate the product is premium and
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