Unformatted text preview: The report found that five of the 10 local authorities in the UK with the highest unemployment
rate for the three months to March 2017 were coastal. These were Hartlepool, North
Ayrshire, Torridge, Hastings, South Tyneside and Sunderland. It also found those in
employment in coastal areas were likely to be paid less. Of the 98 local authorities on the
coast, 85% had pay levels below the UK's average in 2016. Thus, average wages were
E3,600 a year lower.
In terms of health, 10 of the 20 local authorities in England and Wales with the highest
proportion of people in poor health are coastal: Neath Port Talbot, Blackpool, Bridgend
Sunderland, Barrow-in-Furness, Carmarthenshire, East Lindsey, South Tyneside, County
Durham and Hartlepool.
And the two local authorities in England and Wales with the smallest proportion of over-16s
holding level four and above qualifications [certificates above A level] are Great Yarmouth in
Norfolk and Castle Point in Essex.
Report author, SMF chief economist Scott Corfe, said a lack of local job opportunities and
poor transport links contribute to badly-performing economies. "The government needs to do
more to address economic problems in our coastal towns," Mr Corfe added.
The SMF warned that some areas - particularly in the South East - "are pockets of significant
deprivation surrounded by affluence - meaning their problems are often overlooked by
policymakers". The report found the economic gap between coastal and non-coastal areas
has widened from 23% to 26% from 1997 to 2015.
Meanwhile, the government announced on Monday, 4 September 2017, that it was providing
E40m for coastal areas from the Coastal Communities Fund. Having launched in 2012, it has
so far provided f170m for 278 projects across the UK in five rounds of funding. Some of the
projects to have received funding include a new conference centre in Blackpool's Winter
Gardens and improvements to Southport Pier. Coastal Communities Minister Jake Berry
said: "From the world-renowned Blackpool illuminations to Brighton's i360, our coastal towns
and cities have a lot to offer all year round. This year is already looking like another record
year for staycations and our latest round of funding will help attract even more visitors to the
great British coast so that our coastal communities can thrive."
Your assignment should address the following:
Discuss the importance of environmental scanning within the Marketing Environment.
Having considered Dover District Council's Place Positioning Strategy, identify and
analyse current key factors within the macro environment which may impact on the
three pillars namely, Investment, Education and Tourism. (55%)
Finally, make recommendations as to how Dover District Council may best position
itself to deal with the identified opportunities and threats. (30%)
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