script - cafe de coral.docx - So cafe de coral is the hong kong biggest fast food chain it operates 359 stores in Hong Kong and operate 99 stores in

script - cafe de coral.docx - So cafe de coral is the hong...

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So cafe de coral is the hong kong biggest fast food chain it operates 359 stores in Hong Kong and operate 99 stores in Mainland china. However, in 2017 Cafe de Coral decided to shut the whole stores in estern China such as nanjing, Shanghai and Wuxi by the end of october. So another question I would ask again, why do you think cafe de coral decided to shut their stores? Yes, so cafe de coral has reported that it stock market has declined 11% - 14% since October last year. It is said that in 2016, their total net profit fell 2.7% from both HK and china business operation. For its china, it sales fell 12.5% while the Hong Kong revenue only receive 7.3%. The sales in southern China fell 8.7% which is around 800 million HKD. So they urge the customers to cancel their memberships to obtain a refund So what are the causes for the cafe de coral to shut down the stores? First, the customer preference. Cafe de coral is the fast food chain that would offer good quality food at a cheap price. However, they struggle to offer the authentic Hong Kong cuisine taste to
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  • Spring '15
  • Jane smith

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