Quinn Knabe DDB 3 - Copy.docx - 1 Unit 6 DDB Case Analysis DDB Life Style Study Data Analysis 25 September Consulting consumer reports represents the

Quinn Knabe DDB 3 - Copy.docx - 1 Unit 6 DDB Case Analysis...

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1 Unit 6: DDB Case Analysis DDB Life Style Study Data Analysis 25 September Consulting consumer reports represents the independent sources search and is one of the five primary sources of information that are available to consumers. The others are memory of Asurion_Internal_Use_Only
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2 Unit 6: DDB Case Analysis past searches, personal sources, marketing sources, and experiential sources. (P. 516) The major determinants for consulting consumer reports before making major purchases is household size of 6+, household income of $60,00 and above, college educated and above , high perception of being tech savvy, technical and related support occupation, age greater than 64, and cognitive age. “The Internet gives consumers unprecedented access to information.” (P. 517) Most internet usage is the usage of a search engine to find information. This leads to the potential to advertising during a search to potentially push a consumer to purchase, which has now gotten to be more targeted. That is why when looking for a specific item you will see targeted ads from different firms advertising popping up on banner adds when searching. Search engine
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