mcdonalds.docx - McDonald’s McDonald's Corp engages in the franchise and management of fast-food restaurant chains.1 McDonald’s is composed of four

mcdonalds.docx - McDonald’s McDonald's Corp engages in...

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McDonald’s McDonald's Corp. engages in the franchise and management of fast-food restaurant chains. 1 McDonald’s is composed of four markets: U.S., International Lead Markets, High Growth Markets and Foundational Markets and Corporate. 2 According to the most recent annual report, each segment accounts for 35%, 32.2%, 24.2% and 8.5% of revenues respectively. 3 According to McDonald’s website their target customers for their restaurant chain is everyone; they write “McDonald's aims to offer a friendly, fun environment for everyone, and we mean everyone, to enjoy.” 4 McDonald’s is not only successful in food sales but as operating as a franchisee, “About 85% of the company in 2016 was represented by franchisee-run locations— people who agree to operate individual McDonald’s restaurants with a licensed privilege to the branding.” 5 As a large fast food chain, McDonald’s has a few main competitors. KFC is the second largest fast-food chain after McDonald’s, making them one of their top competitors.
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