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Q.1 Why was Cucina Fresca pasta successful? Cucina Fresca is a fresh whole grain pasta line introduced by TruEarth in late 2004. It comes with a full range of choices: cut pasta, tortellini, ravioli as well as accompanying sauces. They were designed to be consumed in a single meal or two. Cucina Fresca pasta’s success could be attributed to the following key trends when the product was launched: 1. A new category ‘Home Meal Replacement’ emerged in the 1990s.Consumers who were tired of unhealthy carryout and fast food started seeking greater variety and freshness. 2. Growing awareness of the importance of ‘whole grains in the diet’. Such burgeoning health-conscious market wasn’t tapped into by the competition and TruEarth entered this arena at the right time with the right product (whole grain product). Apart from these pivotal reasons, the success of Cucina Fresca pasta could also be attributed to the following reasons.
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