MAR3023-003-13229-Rhorer-Fall2019.pdf - 1 MAR3023-003(CRN...

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1 MAR3023-003 (CRN 13229) Marketing Management Fall 2019 - Davie Campus Liberal Arts Bldg. (LA) 120 – Wednesday 6:30 – 9:20pm Course begins on Wednesday, October 16 Statement of Student Responsibility By remaining in this class you agree that you have read and are familiar with all of the course procedures, policies, and practices, and understand that course policies will not be changed and exceptions made for individual students. The pace is at your discretion, but due dates are not. If you choose to wait until the last minute to complete and submit assignments, you assume the full risks and penalties related to that choice. Late work is not accepted. For further details, please see the sections on computer requirements, technical problem resolution, and participation and attendance. Professor Information Name: Dr. Marc Rhorer Office Address: Boca: 320 Business Building (BU) – within the Dean’s Office Suite Davie: 450 Liberal Arts Building (LA) Email address: Messages should come through the Canvas message site inbox Phone Number: 561-297-0210 (Boca) Office Hours Boca: by appointment (please email or call to confirm Boca appointments) Davie: Wednesday 4:30-6:00, or by appointment (please email or call to confirm Davie appointments) Graduate Teaching Assistant: TBA Please see the course Canvas site for specific information regarding the TA. All questions regarding exams, homework, quizzes, Canvas, Connect, LearnSmart, grades, and technology problems should be directed to the TA through Canvas. The TA will inform the professor if necessary. Required Textbook Textbook: Marketing- 2nd edition, Author: Hunt, Mello and Deitz, Publisher: McGraw Hill Loose Leaf + Connect ISBN: 9781260418422 or 9781260052183 Connect Access Cards : 9781259899058 OR 1259899055 (The Access Card ONLY is probably not a good option!) Note: Booksmart charges approximately $115 for the book and connect access; I recommend you compare pricing Packback – an education technology tool that builds smart discussion communities around our course topics of marketing. The use of Packback will promote your ability to understand, synthesize, and communicate about Marketing; it will also help build your critical thinking and communication skills, especially related to professional use of social media. Both the professor and artificial intelligence will guide and evaluate academically rigorous discussions on topics related to the class. The tool costs $25 and an email with registration instructions will come from Packback. More information is under the “Packback” Component section of the syllabus.
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2 Course Description (Detailed) Target markets are fragmenting as today’s customers are increasingly selective in product choice. Simultaneously product life cycles are shortening, competition is intensifying, and the new product failure rate is growing. Buyers are more knowledgeable and more demanding, while global and technological changes continue at an increasing rate.
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