BB.xlsx - X1 RESTRICCIONES maximo anuncio en TV maximo numero de anuncio periodicos maximo numero de anuncio radio 30 seg maximo numero de anuncios

BB.xlsx - X1 RESTRICCIONES maximo anuncio en TV maximo...

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X1 RESTRICCIONES TV maximo anuncio en TV 1 maximo numero de anuncio periodicos maximo numero de anuncio radio 30 seg maximo numero de anuncios radio en 1 min presupuesto semanal para publicidad 800 anuncio radio minimo contratado importe maximo gastado en radio MAX COBERTURA AUDIENCIA 5000 RESULTADO DE LA SOLUCION
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RESULTADO DE LA SOLUCION TV NUMERO OPTIMO 2 MAX COBERTURA 9844 RESTRICCIONES maximo anuncio en TV 1.96875 maximo numero de anuncio periodicos 5 maximo numero de anuncio radio 30 seg 6.20689655 maximo numero de anuncios radio en 1 min 0 presupuesto semanal para publicidad 8000 anuncio radio minimo contratado 6.20689655 importe maximo gastado en radio 1800 NUMERO UTILIZADO
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F.O: S.A restricciones X2 X3 X4 PERIODICO RADIO 30SEG RADIO 1MIN SIGNO 12≤ = 1 5≤ = 1 25≤ = 1 20≤ = 925 290 380 8000≤ = 1 1 5 ≥ = 290 380 1800≤ = 8500 2400 2800 F.O VARIABLE DE DECISIÓN VALOR RESTRICCION
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PERIODICO RADIO 30SEG RADIO 1MIN
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Unformatted text preview: MAX COBERTURA 5 6 42500 14897 67240 10.03125 18.793103448 20-1.206896552 holgura/ excedente 5000X 1 +8500X 2 +2400X 3 +2800X 4 1 X 1 ≤ 12 1 X 2 ≤ 15 1 X 3 ≤ 25 1 X 4 ≤ 20 X 1 X 2 X 3 X 4 ≥ 0 800x 1 + 925x 2 + 290x 3 + 380x 4 ≤ 8000 X3+X4 ≥ 5 290X3 +380X4 ≤ 1800 X1 X2 RESTRICCIONES FRONTERIZO EDAD <= 30 EDAD 31-50 hogares totales 1 1 hogares cuyos mienbros tengan 30 años a menos 1 hogares cuyos mienbros tengan 31-50 de edad 1 estados fronterizos 0.85 0.85 limite en el grupo de edad de 51+ que viven en un estado fronteriizo MINIMIZAR COSTOS 7.5 6.8 RESULTADO DE LA SOLUCION X1 X2 X3 X4 X5 X6 NO FRONTERIZO HOGARES SIGNO EDAD >=51 EDAD <=30 EDAD 31-50 EDAD >=51 1 1 1 1 2300 >= 1 1000 >= 1 600 >= 0.85-0.15-0.15-0.15 >= 0.8-0.2 <= 5.5 6.9 7.25 6.1 VARIABLES DECISIÓN X3 X4 X5 X6...
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