Lecture 5.pptx - Fitter Snacker Company Case In this module Describe Fitter Snacker company case and sales processes the company is using Fitter Snacker

Lecture 5.pptx - Fitter Snacker Company Case In this module...

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In this module Describe Fitter Snacker company case and sales processes the company is using Fitter Snacker Company Case
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Fitter Snacker (FS) Case Fictitious company that makes healthy snack bars Marketing and Sales (M/S) is the focal point of many of FS’s activities Fitter Snacker Company Case
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Background info Manufactures and sells two types of nutritious snack bars: 1. NRG-A: “advanced energy” 2. NRG-B: “body building proteins” Fitter Snacker Company Case
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Background info Has organized its sales force into two groups, known as divisions: 1. Wholesale Division 2. Direct Sales Division Fitter Snacker Company Case
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Background info The two sales divisions differ in terms of quantities of orders and pricing terms Sells snack bars under the Fitter Snacker brand name Fitter Snacker Company Case
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Background info FS’s M/S information systems are not well integrated with company’s other information systems Company-wide use of
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Unformatted text preview: transaction data is inefficient Fitter Snacker Company Case In this module Explain unintegrated sales processes and the problems faced by Fitter Snack Problems with Fitter Snack Separate Information System FS has separate information systems throughout the company for three functional areas: • Sales order system • Warehouse system • Accounting system Problems with Fitter Snack Fitter Snacker (FS) Case • Many of sales orders have problems, such as: 1. Incorrect pricing 2. Excessive calls to the customer for information 3. Delays in processing orders 4. Missed delivery dates Problems with Fitter Snack Fitter Snacker (FS) Case • High number of transactions that are handled manually • Information stored in the three systems is not available in real time Problems with Fitter Snack Problems with Fitter Snack Price quote Sales order Pick, pack & ship Invoice Payment Returns...
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