Chapter 2 explores the secondary sources of information while focusing on the plastic recycling indu - Chapter 2 explores the secondary sources of

Chapter 2 explores the secondary sources of information while focusing on the plastic recycling indu

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Chapter 2 explores the secondary sources of information while focusing on the plastic recycling industry, growth rate in the country, as well as an analysis of the existing potential competitors for the EcoMax Plastics Ltd Company. Here, the marketing mix analysis, market segmentation, targeting market, as well as position analysis are conducted. In addition to this, the business idea is discussed in details. 2.2 Industry size It is quite important to conduct an analysis of the industry size towards the achievement of the set goals and objectives. Industry size analysis is the investment research that is done on the
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Unformatted text preview: status of an industry. The sizes of industry are different from one sector to another. It is therefore important that they are studied individually. The amount of plastic waste generated in Algeria is about 16 million tonnes every year. The amount is growing faster and it is projected to increase in the near future. In addition to this, there are a number of developed countries the export their scrap plastics to Algeria because it is relatively cheaper to dispose of them in this country....
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  • Spring '15
  • Mohamed Patel

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